Bringing people to your site: A web design’s goal

Alright, there’s something I want you to learn by heart:  If it doesn’t attract people, it’s not a functional website design. It’s a waste of time, money, resources and efforts.  It should be obvious, but it’s not.  Not to everyone out there, at least.  So I want you to channel and plan your internet marketing efforts based on this principle.  If it’s not attracting people, it’s not a website and you should stop investing cash on it right now.

It can be pretty, it can be state-of-the-art or sponsored by Internet’s heavyweights… if it doesn’t bring you more business chances, it’s not a website.

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Adventurous ways to place your products online.

Honestly, guys:  Do you really think anyone, aside of your golf club buddies, is impressed about the amount of cash you spend on an Internet marketing agency?  That’s more of a reason to be embarrassed than one to be proud of.  That’s like saying you paid $500 for a club sandwich and a soda somewhere else…

… and here’s why:  Marketing is not the kind of investment that should be huge.  You don’t need to spend millions with an agency that will only guarantee regular results (the kind of results that come from framing a campaign within the bounds of traditional media).

You know what you really need?  Stop spending your money without rhyme or reason and find daring ways to promote your products.

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Mistakes that Can Flunk Your Web Design

We take care of every single aspect of web design like no agency does. and here’s why:  it’s the little mistakes, the unpolished ends what can bring a nice website to a screeching halt.

So you have your nice and tidy website, right?  Everything’s running smoothly and you’re sitting back, relaxing (maybe enjoying a Pina Colada and wearing a hawaiian shirt… whatever you understand as “leisure” is fine here…) All of a sudden, you get a call.  It’s one of the IT guys.

…the harbingers of bad news.

He, choking and gasping, tells you that you’re not getting any traffic to your site.  You ask yourself why, if you’ve invested lots of money not only to have a website you can be proud of but, to make sure you’re going to get noticed, you’ve spent a pretty penny on SEO and online marketing.  What gives?

It’s always those little mistakes.

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New web marketing posts coming soon

We will be right back with new contents, tips and news from the Internet Marketing business.

Keep in touch.

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Internet Marketing: 10 Ol’ School Things to Keep on Doing!

Internet Marketing is similar to traditional marketing, but you don’t have a face right in front of you.

I’ve read plenty of books about closing deals, using body language to read your prospect.  These can be useful on many aspects of life but…

… right now, you’re facing an opinion without a face.  (and, no… :) <– smileys do not count…)

What to do, when all the knowledge you acquired while learning about the trade is, to say the least, obsolete?

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The Power Behind Successful Web Design: Positive Thinking

positive thinking on web design“There are no extra pieces in the universe. Everyone is here because he or she has a place to fill, and every piece must fit itself into the big jigsaw puzzle.”

(Deepak Chopra)

The Power Behind Successful Web Design, you ask?  Positive Thinking!

We know you can achieve more!  We know you’re dreaming of higher incomes, a future for your family and new ways to fulfill your dreams while living the life.

We know you prefer the best above the rest and that you won’t stop until you beat the clock!  Better, Faster, Harder and straight in the face of your competitors!

It’s as simple as dreaming.  Think high and you’ll reach higher!  Have your mind set on your goals and you’ll get there.  Improving your attitude means to improve your business, your family and the world around you!

Positive thinking is the key to a better life!  We can make you attain your goals by visualizing them!

Want to know how?  Keep on reading!  A better future awaits there!

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What Would Jules Verne Think of Web Design?

web design experiments“Do Androids Dream of Electric Sheep?”

Web design still amazes me.  Apparently, I’m alone here.

I grew up with loads and loads of sci-fi.  I wasn’t really crazy about flying cars (though they still owe us that…) and space travel as much as I was with virtual realities.

The idea of reinventing the world we live in has always obsessed me.  I have always considered that we have LOTS of limitations and our choices narrow our capabilities.  We get what we can, not what we really want.  The Internet made me dream of a universe much sweeter than the one I lived in.

Instead, we integrated, regulated and adapted the Internet to our mundane needs.  And I still want a flying car, though I don’t really need it or want it.  They owe me that.

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Web Site Design - … Waiting For The Flood?

web 3.0 panicWeb Design is going to  change. You’ve heard the rumors.  I’ve heard them and I’m feeling suspended between fear and hope.  Is it our nature to fear change?  The unknown is always a corridor with a million doors that lead to new corridors and doors.

I didn’t really feel the change between Web 1.0 and Web 2.0 because, truth to be told, I wasn’t that crazed about technology.  The Y2K left me waiting for the Collapse of Western Civilization.  Fortunately, nothing happened.  Yet we wait for change apprehensively.  I mean, really… do we want to see a Taxi Driver sequel (or a “prequel”, if you’re more hip than the rest of us)?

I’ve watched way too many horror flicks and Scorsese movies lately and I’m a bit edgy.  The lack of sleep turns me into a harbinger of doom.  However, could it be that Web 3.0…

… is the end of the Internet as we know it? Read the rest of this entry »

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Web Design - For the Love of God, SKIP INTRO! SKIP IT!

flash intro diatribeIt’s October, my favorite month and I’m trying to infuse all of my web design writings with its vibe.  The weather’s just great (Autumn cooling the streets off, shades of red everywhere), there’s lots of caramel-coated apples and, of course, there are horror movies.

I was really looking forward to see a certain flick (it looked just so cheesy… and I’m a fool for zombie movies) and it surprised me how much can be accomplished during the trailers.  I went to the bathroom, washed my hands (remember: safety first), bought me an immorally huge bucket of popcorn and a humongous soda (light soda, because I’m hypocritical like that…), stumbled into a couple of friends who came to see the flick, had a small argument about who was the best zombie director (Romero or Fulci) and, after walking through endless corridors and steps, I got back to my sit and enjoyed the movie.

Attention span runs thin every day.  People don’t have the time nor the patience for long preludes. Read the rest of this entry »

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Music as Part of the Web Site Design: Is It Worth it?

music on web site design“Music expresses that which cannot be put into words and cannot remain silent”

(Victor Hugo)

Web Site Designs deal with limited sensory input.  I think I might be one of the first to say that there is an element of touch that affects navigation.  It’s not exactly tactile, but it affects our motion senses.  The ease to reach buttons on a site, the reaction and the delay after a mouse movement is performed gives a tactile quality to websites.  Think about it: when was the last time you saw your hand as it moved the mouse?  Other than that, we’re far, far away from using other senses to navigate through the web other than sight and sound.

Sometimes I’m glad it’s like that. Can you imagine a scratch n’ sniff screen?  Given the content of some sites, I predict crass results.

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