Having a web site is a very important first step on developing an effective online campaign. Contrary to popular believes it is very possible to get a low cost website design that will bring you the results you expect.

Don’t be fooled, having a web site by itself would not all the sudden make you rich. Like we were reading on Baby Steps part I there are some key elements that would help you develop an effective site. Let’s continue looking at what these elements are.
5. Content that’s worth it: Say you have a really cute web site with appealing colors and eye catching web design, however if your content is not good visitors will not stick around.
Writing the content for your web site should include careful thinking: give your visitors useful, relevant and easy to understand information. Become an information source, don’t over sell!
6. Who Am I: After the home page, conversions pages, portfolio and the blog, the “About us” is a crucial part of your web site structure. People simply would want to know whom they’re dealing with.
Your visitors are going to want to know who is behind a company or blog, give them the confidence of doing businesses with a business or individual worth trusting.
7. Contact me: If someone is looking for an answer to an specific question, or simply has something in mind they would like to share with you, nothing will frustrate them more than not being able to find a way of contacting you.
You should always clearly display your email address on your web site and ideally include a contact form as well.
8- Search Bar: Make it easy for your visitors to find whatever I is they’re looking for in your web site. If you have a large web site have a search bar. Allow for your visitors to type in a keyword or phrase to find stuff on your site.
You can often have a Google, Wordpress or custom search bar.
9- Sitemap: Allow clients to have quick, one-click-away access to all main pages on your web site. Many web sites will put a navigation or site map on the bottom. This can be especially useful for smaller sites, especially if you are unable to ad a search bar.
There are still a very few important elements you should take into account when developing an effective web site that we’ll continue analyzing in the third and final part of this article. In the mean time visit www.ilikewebsitedesigners.com to start working on your web site’s development.