Archive for category Internet Marketing Agency

As someone who works on Internet Marketing, professional web design and that’s been immersed all of his life in the world of advertisement (I owe to it most of my education and my life… my mother’s been on the business for a while now!),I’ve learned to appreciate good copywriting.  It’s true, many people see evil in modern ads: persuasive text, seductive ideas that linger for days and days, contents designed to generate an emotional response.

However, in a few special cases, I find the mastership of a craft.  How can you convey these very evil texts, ideas and contents in a small space?

Even better: how can you find these very, very evil texts, ideas and contents in a huge, say, cyberspace?

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Internet marketing works like this on any agency:  do or die.

I encourage you to ignore That Guy (you know who That Guy is:  he sits at the meetings with an perennial expression of disgust, frowns upon every single idea and usually smirks in despite whenever suggests something… he probably wears a black turtleneck too).

THAT GUY is the most dangerous element for your marketing agency because THAT GUY (yes, I’m looking at you right now, gazing into the secrets your soul can no longer hide!) is the one that postpone and procrastinate the launch of a campaign.

Whatever you do: launch your campaign, don’t fear mistakes and, for the love of Christ,  don’t stop.  That Guy feeds out of procrastination.

The only way to place your products is to be proactive.

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Honestly, guys:  Do you really think anyone, aside of your golf club buddies, is impressed about the amount of cash you spend on an Internet marketing agency?  That’s more of a reason to be embarrassed than one to be proud of.  That’s like saying you paid $500 for a club sandwich and a soda somewhere else…

… and here’s why:  Marketing is not the kind of investment that should be huge.  You don’t need to spend millions with an agency that will only guarantee regular results (the kind of results that come from framing a campaign within the bounds of traditional media).

You know what you really need?  Stop spending your money without rhyme or reason and find daring ways to promote your products.

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Internet Marketing is similar to traditional marketing, but you don’t have a face right in front of you.

I’ve read plenty of books about closing deals, using body language to read your prospect.  These can be useful on many aspects of life but…

… right now, you’re facing an opinion without a face.  (and, no… <– smileys do not count…)

What to do, when all the knowledge you acquired while learning about the trade is, to say the least, obsolete?

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Not every individual has a deep insight of what search engines include in their algorithms, however it is very evident for everyone that having quality content is the most important element in order to rank. Internet marketing agencies have found blogging as one of the easiest and consistent ways to keep fresh content on a web site.

Blogging has increased its popularity in the past decades and almost any web site that is serious about getting a high rank with search engines is managing one on its own. In 2008, 184 million people started a blog; here are some hints on how to start and manage one that will become successful:

What is a blog?
Short for weblog is basically a personal or professional journey with “entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.” Read the rest of this entry »

A lot of us have heard about SEO, and just how it can help us get a top ranking with search engines. Internet marketing companies start off their web developing by establishing and SEO plan. Let´s take a look at some of the main elements included on it.

•    Keywords research- the keywords that people are using to find the kind of products/services you offer and that you should target. This is the first, most valuable step and should determine your site map.
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•    Titles and Meta Tags- Make them appealing, direct and include 1-3 keywords in each one. Each page should have its own Meta Tags.
•  URLs- Include keywords on your domain name. Words in the URLs should be separated by dashed not underscores.
• Content- Use keywords on the content, make it unique, related and of high quality.
•    Design- have a site map, do not use JavaScript keep outbound links to the minimum.
•    Directories- Make your web site noticeable by submitting so both free and pay directories.
•   Link Building- Develop a link building campaign, include links to your site on your forum´s signature and submit articles to relevant sites.
•    Update- Keep you content continuously updated with new and relevant information.
In order for your website to get a top ranking with main search engines like Google and Yahoo you must keep SEO on mind from the moment you start your web site. Internet marketing online should be handled by experts like www.ilikesem.com.

A lot of buss is going on about Search Engine Optimization; it seems to be the “in” thing to do on any web site nowadays. Internet marketing agencies around the world actively advertise this service, some claim to be experts. But, exactly how does Search Engine Optimization Work?

What is Search Engine Optimization?
Also known as SEO this tool basically makes your web site and individual pages visible for search engines and search engines users. How?
•    Clean Design- Keep your design simplistic with minimum slow loading animations, super size images, crowded code and a complete absence of a navigation map. Simple and easy to navigate sites is what search engines spiders and Internet users love.  An easy design let everyone get straight to whatever it is they´re trying to find on your site.

•   Content King- Oh that site is so nice looking! Well, pay close attention to content. This is ultimately what brings users to your site. Creating a well balanced content with keywords and relevant topics is the key. Update your site: the king is the answer.

•    Meta tags and Titles- Short appealing descriptions to be shown in search engine results and titles containing keywords. Make them so attractive and relevant people will click on them and search engine spiders will take your site into account.
Unless you´re a SEO expert, it is always advisable to hire the services of a professional Internet marketing firm. The overall concept of Search Engine optimization is very simple: get better placement with search engine results. SEO takes some time to develop tangible results, but they´re worth it.
Beware of scam companies that will most likely rip you off for a cheap work. Visit www.ilikesem.com and learn about SEO expertise.

The term SEM seems to have become really popular lately. Companies around the world look for expert individuals or Internet marketing agencies to help them improve their visibility with major search engines. Yes, if you have a web site you better make sure people get to it, otherwise there´s not really a point on having it in the first place, now is there? But let´s get back to the concept, what is SEM?

Online marketing has been crowded  “king of advertising,” it is not at all rare that businesses of all sizes have chosen to aggressively attack a worldwide market that has thousand of millions of users on a daily basis. Online advertising increase 30% in America during 2008, a great increase considering economical downloads and compare to traditional forms of advertising.
SEM just happens to be a part of that chain that, as a form of Internet marketing that aims to increase companies´ visibility with search engines. SEM includes both natural and paying forms on improving the placement on result pages.
Internet marketing online solely spent $ 9.4 million in the US during 2006. Google, Yahoo! And MSN took the biggest share on that income.  SEM dates back to 1996, and has since become a primary tool of business advertisement.
SEM has the following main components:

• Search engine Optimization (SEO) provides an increase on the volume of people who visits a web site through natural searches.

• Pay per Click a model in which a small ad is displayed among search engines non-paying results and the advertisers pays a set amount every time the ad gets clicked on and a visitor comes to the site.

• Contextual Advertising is a form of targeted advertisement, where ads only appear on the site where a user is looking at related information.

SEM is an excellent marketing tool that must be handled by Internet Marketing experts. Visit www.ilikesem.com to learn more about the advantages of SEM.