Archive for category Landing Page Design

Having an advertisement campaign (Google AdWords, web banners, etc) without a real link to your web site is a total waste of money. An optimal landing page will assure users find exactly what the ad promotes, without having to navigate around, get bored and leave.
According to Wikipedia landing page is “is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”
Basically you build a landing page to raise conversions, keep the following tips on mind to achieve your goal:

1. Determine one goal for page: advertise your latest product, get people to sign up for a newsletter, invite people to an opening, whatever it is keep it to one.
2.    Get testimonials: if you include real people talking about whatever it is you´re advertising on your landing page will make you gain their trust right the way.
3.    Choose your keywords: establish the keywords you want your audience to find you with. Keep the content sounding natural, don´t overdo it with keywords.
4.    Content: make it helpful, reliable, relevant, don´t go crazy with the sales copy, create a real need for your product and always make it easy for people to order from you.
5.    Ad relevant links: if you´re advertising a new line of tops, let clients link to a gallery where you have all the different sizes and colors. Don´t take them say to the “About us” section where they will quickly turn away and run.
Your landing pages, of course, don´t work alone either, match your web page banner with your landing page for an effective team. Visit www.bannerhero.com for professionally done landing pages that generate optimal results.