Archive for category Logos

A graphical element that will speak to customers about your company has to say a lot with little. Coming up with a logo is just as difficult as any of the processes a company has to go through when being created, only that your Custom Logo Design will be constantly viewed and spoke of, hopefully  in positive terms.

 
The symbolism a logo has to reflect needs to be appealing to the public eye. You might fall in love with a design created by you, but take into account that it will be in public scrutiny and in people´s minds representing products or services offered.

 
The creation of a logo for your company needs to integrate basically 3 elements needed:

• Icon: It is a sign or figure that represents or stands for an object that creates and gives positive qualities to a company in business terms of figurative meaning. A building, someone´s face or the representation of something might be useful.

• The Font: What letters are you going to use for your logo. The font is the typeface you choose for the icon or symbol created. Size & style matters, depending what you are aiming with the conception you may choose how big and what impact you want your letters to have.

• Color Palette: Depending on what line of business you are going to engage in, be very careful choosing what colors may be more appropriate for the logo. Experiment with different mixture of colors to go along in it, choose only a couple, three or maybe four but don’t overdo it, too many colors will not have the impact or corporate respect you might want your company to achieve.

These three elements basically integrate what a logo needs and they all have to come together in harmony and accordance with a corporate philosophy and way of doing business with customers.

For your business brand, your logo needs to communicate the most important aspects of your company. Who you are, what you do and what are you offering that is different from what is out there.

 
Choosing what logo is appropriate is not an easy step and there are no rules written in stone. Try experimenting with what you feel the public will like and accept. Your personal taste also counts, but think more what the market will be gladder to acknowledge. Remember a company is based on needs and public acceptance.

To learn more on how to improve your Personal Logo Design or how to obtain an affordable quote log on to www.ilikewebsites.com for more information.

A logo, brand or trademark is what you need after knowing what you´re going to sell and offer. It´s the code of arms your company needs to be distinguished with when entering the commercial battle field. A logo is just as important as the product itself and will be part of them everywhere they go.

 
Many companies spend thousands of dollars trying to come up with the perfect combination of elements to generate a great company logo design. Just sometimes it’s not as easy as it sounds like.

 
Logotypes are trademarks used to distinguish brands and products from others, building what a brand is known for, in many cases representing a large part of a company´s brand positioning in the market, being known mainly by its iconic symbol.
Choosing your logo has to do with representing your product´s personality and characteristics. Letting everyone know the virtues and advantages the company has.
A logo has to be accepted by the public. It has to generate reliability and confidence in the brand; although this is created by the product itself a logo visually generates reliability and brand confidence.    

Follow the steps for success:

• When you are thinking of creating a logo, keep in mind that you are working to attract other customers, not only yourself. Remember millions of potential customers will be looking at your company´s image. Colors typography and images are essential in this process. They have to be coherent and speak in unity as one about a product or company.

• Depending on what you want your image to look like, keep it simple. Complicated and confusing letters & symbols sometimes will derail the message if not used properly. Also most of the successful logos are pretty simple and easy to read.

• Choose what type or style you want to generate. Be creative and authentic, research and check what can be useful for the logo. History and mythology have worked pretty well for brand and logo creation, have some inspiration and come up with something authentic that will blow everyone´s mind. 

• Try to go with the times. By being modern in your logo your company will reflect the same. Unless you want to give a different message try to go with the flow, customers tend to appreciate hip brands that sell trendy products.

By carefully choosing what your company´s logo will be you can have a wider idea of how to approach potential customers and direct your marketing campaign. Visit us online at www.logo-corner.com and learn more about how to deal with your business logo design.

A lot of us have heard about it, a bush of those really wanted it, some wish we could understand it, but, do we really want to hire Google advertising?

The multi-million-dollar company has openly admitted that the large majority of its revenues come from small businesses. Facing the crisis the look to advertise new companies has grown a lot and many business owners are looking into PPC as a valid and effective option of promotion. However many of us are still asking the same question: Is it really worth it?
Poly Liu, a wedding favors´ owner assures Adwords was the solution for her business. “It really helped us get off the ground,” she said.

Adwords had a main revenue source of $16.4 billion in 2007, and its main product is Pay per Click advertising with distribution in all the US territory and most places worldwide. It is only logic to assume it works, if some many people are putting their money on it.
As with anything else, if done properly Pay per Click from Google will deliver quick and good results for marketing your site and increasing traffic. Take these basic tips into account, as a first step for a great PPC campaign:
•    Professional set up and management
•    Optimize the correct keywords
•    Lock down their keywords
•    Configure correct campaign settings
•    Make best use of negative keywords
•    Use Analytics or the Diagnostics tool
•    Split test their ads
•    Maintain and update the account
•
Remember it is deeply advisable when using Google Adwords to have an expert team backing you up. Visit www.ilikesem.com to get professional PPC management services.

So there are millions of companies, the majority of them choosing a great logo to be placed on any promotional, informative and in general just about any piece that has to do with them. You might think having a logo designed for your company is not a big deal, well let me try on proving you mistaken.
Laura Lake explains that “The mission of your logo is to portray the values and goals of your company. Make sure that these are clearly established before venturing out to find a logo designer.”
1- Give your business a certain status- when your logo is one of those default images from Word will see you as a poor, low status company and you will be pay accordingly.
2-    Increase selling chances- If your business plan includes well defined corporate image, clients will be more likely to invest with you.
3-    Attract more clients- At the end your logo is the graphic representation of your company, so having a great catchy logo will assure people will look for you.
4- Branding- If you´re a company that just starting, it is imperative that people start talking about you and more so remembers you over time; logos are just great.
5-    Become memorable- Having a graphic associate it with your business will have you on a great spot in people´s minds.
6- Re-enforce or explain your name- If your name contains a not-so common name or acronym a logo can help clarify that.
7- Stand out from your competitors- A log will tell the story of your business, including what makes you different from your competition.
8- Show yourself- Speak of the kind of business you are, strong points, areas of expertise and anything else you think your client should get in one glance.
Remember it´s very important that you give your logo the professional touch it needs to get the right kind of responses. Visit www.logo-corner.com to get a great logo graphic design.

A growing audience of individuals and companies has started to realize the deep importance of logo design. Although many people are still having their logo designed by the friend of a friend who has some Photoshop knowledge, serious businesses understand corporate logo design take much more.
The new tendencies in logo design for 2009 have opened a variety of option for different tastes and purposes. Graphic designers explore the creativity to suit their clients´ needs and provide them with appealing graphic pieces that will make a statement on their own. Like we read on Over a 100 Year-Old Hottie: great logos beat time!
Let´s look at 2009 hottest logo trends:

Multi color pop background- Sometime that would slightly makes us think of the 80´s a real celebration of color, designers are going fiesta at it.

Origami- The oriental tendencies have reached all levels and logos are not exception. Logos that look like they were folded into an origami piece ready to jump off the screen.

Touch it- tactile logos makes you want to touch them. Designers use texture as a visual effect to have more than just your eyes feel.

Pictograms- A modern touch of representing an object or image using pictograms.

Street art- think five corners New York, think graffiti art, think logos that speak of young and artsy concepts.

Before moving forward with your logo design, remember to think of the kind of company you own, the message you want to send out to clients and the company you are going to hire to design your dream logo.  Visit www.logo-corner.com to get a professional logo design.

Your company has been around for some decades and so has your logo. You feel there´s a need to refresh the image your clients are getting of your business. Ideally a logo will be so nicely created that will never have to be re-done: ideals can pass. If you have decided to change your company´s image, choose a professional logo design.
Taking the decision of modifying a logo that is already established should never be taken lightly. Assuming you are at the point of wanting a new image for your business you should consider the pros and cons.
Maybe your target group has switched from what it originally was, maybe you have added new services to your portfolio of services or perhaps the industry has encountered major technological advances. Those, among many others, are all valid reasons to want to change your professional logo.
Pro Design
A logo re-design when done correctly can spice up your brand and bring you more recognition. Let´s look at these samples taken from the
Best and Worst logos of 2008:

Taca made a smart choice on smoothing up their logo into a much modern yet simple logo that is still very recognizable.

Camel really step up the look, keeping all main elements the new logo became quite more glamorous

Crappy Design
Now, what if you totally forget about your audience, the color theory and all a logo is meant to represent, then you might end up with something like this:

Animal planet was recognized by all different audiences around the globe, the logo has not relation with animals at all and the font layout just became really confusing.

WNG, what can we said? A logo that looks like a bored high scholar did it while in math class. Nothing of what a good logo design should have.
Don´t trash it, Pimp it!
It´s highly more recommendable to make minor changes that would just really step up yet maintain the same structure of your logo, before going too radical and risking loosing brand recognition and clients. Use the expertise of a professional company like www.logo-corner.com and their PIMP my logo services.

Historically, the logos of presidential campaigns have been poorly design, boring and deeply unattractive. In a cultural environment where image is the number one weapon, presidential candidates have been represented by images that remind you of your grandmother´s Christmas ornament tagging long 50 years of dust. Last year one candidate decided to go for a clean professional logo design and it worked!
Hillary Clinton presented her campaign on an undulating American flag. This design took us back to the Bush-Cheney campaign of 2000 and 2004. The patriotic approach got lost in cheap logo design that had everyone thinking of Memorial Day. A logo design of such of importance should take careful planning and top of the line work. It was not the case on the only woman candidate.
Ex presidential candidate McCain left his visual campaign in the hands of Fredericksburg, Va., firm Spire Communications. Although the design wasn´t all that cheerful or beautiful, it definitely made a strong point. McCain´s logo had the following characteristics:
•    Naval star impaled on a gold bar recalling a military insignia
•    A strong selling statement of war hero credentials
•    Sober colors
•    A strong sense of confidence A
•    Ability to tell himself apart from the difference
Although a great concept for a corporate logo design, the military logo only worked on a fundamental way, without taking the further step needed to be a memorable piece.
Now, let´s analyze Barak Obama´s logo: Although using the traditional color palette red, blue and white (which presidential candidates cannot walk away from) presented a fresher idea with a white sunrise against a blue sky. This logo portraits a new beginnings and hope for Americans.

Some people might argue whether or not the logo played a significant part on Obama´s campaign, and specially his effort to connect to young people. Bottom line the logo fulfilled the most important aspects of a great logo design:
1.    It’s describable
2.    It’s memorable
3.    It’s scalable i.e. works when just an inch in size
4.    It’s appropriate
Barack Obama was elected on November 4th, and his logo remained as a memorable graphic piece that will most certainly beat time. Professional logos work wonders for a President and will do nothing less for your business, visit www.logo-corner.com and get your campaign going!

Any company that wants to be remembered and taken seriously must have a logo. However, the image of your company can totally be crushed by a cheap logo design. Before letting your inner artist take the lead on designing your corporate logo, take a look at this brand samples that about every person in the planet is well familiar with.  Great logos are like good wine, they don´t get old but better over time.
According to Wikipedia “Typically, a logo is design for immediate recognition.” This goes both ways. A great logo can do wonders for your brand; just the same a horrible logo sticks to people´s minds and hunts your company down. Let´s look at three companies that did their homework just right:

• Coca-Cola: The hottest among hotties. It simply is the most recognized brand and logo in the world. Coca-cola is the most popular and best selling soft drink in history.

The curved bottle designed by the Root Glass Company in 1915 remains until this day  as one of the most recognizable icons in the world.
Either as a symbol, text or combination logo, Coca-cola has maintained a clean easy to remember image that beats time. A hot logo supports a     multimillionaire     business.

• Microsoft: Daddy of all computers. A company with branches in 102 countries, it is the most selling computer around the world.

Its current logo, called the 2Pacman logo” was designed by Scott Baker in     1987.     According to the March 1987 Computer Reseller News Magazine,     “The new logo, in     Helvetica italic typeface, has a slash between the o and  s to emphasize the “soft” part of     the name and convey motion and speed.”

• Mc Donald´s: Fast food giant. Although the company did not invent the hamburger or the fast food, it´s become a synonym for both.

The golden arches logo was designed by Jim Schindler in 1962, based on     the now world famous M. The logo remained a solitaire until the name was added to it in 1968.
Memorable logos beat time and space, go beyond languages and can be understood in any culture. Don´t damage your company with a lousy logo,  get a professional logo design today and be remembered 100 years from now.