Logos are probably the single most important graphic piece any kind of business must have. Custom logos allow your company or business to be represented in one graphic element that portraits values, policies, type of business and will eventually serve as a point of recognition with your audiences.
Like we were reading on the 8 reasons backing up logo design, beyond being an appealing piece, logos are a huge foundation for the development of your company. There are three basic types of logos: text symbol and combination logos. Let´s take a look at the basic characteristics of each one.

Text Logo
A text logo or logotypes are mainly made up of the company´s name. Sometimes graphic elements as lines, boxes, borders are included in these kinds of logos. However the graphic part is only a plus factor.
This kind of logo works when:
•    When your company´s name has many words within its name, or is a strange word that wouldn´t work as an abbreviation.
•    Your business name is unique.
•    Your company is more traditional.
•    Trademark protection is in extreme important.

Symbol Logo
This type of logo is the opposite of a text logo and uses mainly symbols, images and shapes.
•    A symbol logo works really well when:
•    You company already has brand recognition.
•    You have been using a combination logo and want to have solely the graphic alternative.
•    You have a unique symbol that distinguishes you from others in the industry.
•    You have global presence that will lead to using a more universal symbol.

Combination logo
•    It´s a logo that combines text and a symbol. They can both be integrated, side by side, or one can be placed above the other.
•    This is the most common logo for various reasons:
•    It offers the great quality of both options. A memorable graphic piece and a name to go with it.
•    It is perfect for all companies´ sizes.
•    Combination logos are easier to copyright.
When you are ready to choose your logo, it is always a good thing to hire the professional services of a company such as www.logo-corner.com to give you the best services in custom affordable logo design development.