A lot of people question the effectiveness of animated web banners as an Internet marketing tool online. Being the Internet the biggest highway of information exchange banners seem to only get lost among colors, images, text, music, animations and so on.
Along with the discussion, the number of companies that design banners grow with the demand of those who have faith Internet banner advertising works.
Internet advertising is continuously being compared to traditional means of advertising. The main difference here is that traditional media sends a message to a passive receptor, while Internet is talking to an active users whose constantly moving in the looks for new information and interaction. It is true; a lot of Internet users suffer from banner blindness and simply block them on their mind.
None the less, like we read on the Hypnotized by a Great Banner Design article, a professional design plays a really important role on whether a banner design works or fails. A catchy image and a top copy are the basic key to making a banner work.

Relevant
Talking to kids about stocks is pointless
Flash web banners have the tendency of attracting more attention, here´s why:
•    They are like watching a small movie
•    Creativity in terms of design is almost endless
•    Moving images are much more likely to get someone´s attention
However, having a Club banner rotate on a maternity web site would not be a smart move, at all! You as a business person should have a clear idea of the public you are targeting, figure out the kind of sites the visit, the language they use and advertise properly.

Once you have chosen the site you want to advertise at (size, specifications, price along with it) take this things into consideration:
Connect your banner ad directly to a page where they find the information your ad advertised.

Keep your design simple: creativity does not mean crowded
Add an offer, a benefit, something that will make your clients click on your web banner ad
It is always better to choose the professional services of a web banner design professional… Don´t forget, measure the real conversions you get from your banner