Web banners, we have all seen, stared, adored, been annoyed, comment about or click on them.  Reality is we are drown by flash and static banner ads, no wonder there are a thousand free banner generator available in the web.
We come across web banner samples on virtually every site that we visit, and even thou popular websites might seem to be overcrowded with them, a really cool web banner will do a marvelous advertising job. Get real: professional banners do the job while free banner generators can hardly look nice.
Let´s take a look at the basic elements beyond that:

1.    Free banner generators are free, but the cost of a hideous looking banner on your site can be greater than you think.

2.    Professional banner design is not as expensive as you think. You just have to visit the right place. Try Bannerhero.com, a relatively new site with low prices and a kick ass portfolio.

3.    Web banner generators work only with pre design templates, images, colors, and set ups. What this means is, what you see is what you get, regardless of what you want.

4.    A top banner design on the other hand will have an expert designer working with you on a design that represents you and your company to its fullest. Your choice of colors, images, animation, text, fonts, effects and anything else that you might need will be available.

5.    Only a professional designer can work on banner requirements for specific campaigns (Google Adwords, Yahoo!) or major sites (CNN, Myspace) where any serious business would ultimately aim to advertise at.
So, unless you´re decorating your little sister´s site, which she wants filled with flashy-glittery banners, hire the services of a professional banner ad designer and get real results.