Brief
Colombian company dedicated to the sale of high quality feminine sport clothes.
Necessity:
We contacted Kaia with the intent to create a company web site so they have presence on the internet, something they did not have previously.
Solution:
The solution for this company was the following one:






• Adjustment of the Logo
• Investigation to determine the words adapted for its web site that are relative to their target market

• Recommendation of the purchase of the ropadeportivakaia.com domain name, as it has one of the more important key words for the company.
• New design of the Web site based on Joomla and virtuemart
• Recommendation and acquisition of the hosting for the web site
• Optimization of each one of the sections using key words in agreement with the mercantile sector
• Generation of Contests in social networks for positioning of mark and basic obtaining market data
• Creation of links in related sites.
• Promotion via email marketing
• New design of the Web site based on Joomla and virtuemart
• Recommendation and acquisition of the hosting for the web site
• Optimization of each one of the sections using key words in agreement with the mercantile sector
• Generation of Contests in social networks for positioning of mark and basic obtaining market data
• Creation of links in related sites.
• Promotion via email marketing

Present situation:
At the moment we are working together in several processes. This includes the creation of new sections within the virtual store, continuation of the strategy of link creation, and creation of a mirror site in English.

Results:
Constant increase of the amount of visitors, which is now at 3,200 and rising every month. It is also important to consider the quality of each visit is reflected in the following data:

-29% "bounce" rate
-Average time of each visit of 4:36 minutes
-Pages seen by each visitor of 6.36 on average.
-Accomplishment of direct sales and attainment of distributors by catalogue for Kaia fitness.
-Positioning of the brand
-Growth of the business-- they began with two product categories and now have more than 6.